Client Overview:
Loom Club, a newly launched neighborhood club in London, emphasises the importance of living local and brings ‘live where you live’ to its truest definition. By blending its beautiful co-work space with holistic wellness including daily fitness classes scheduled around your day, and curated weekly events for its members to socialise and cultivate new experiences together. To build its member base and establish a strong presence in the community, Loom Club turned to Kollektif for strategic social media branding.
Challenge:
Loom Club needed to effectively communicate its unique value proposition and attract new members. With a diverse offering of co-working spaces, wellness programs, and events, Loom Club required a cohesive social media strategy to showcase its brand and engage potential members - people looking for different things, but ultimately for one roof to do it under.
Solution:
Kollektif provided a comprehensive approach to Loom Club's social media branding, focusing on content planning, design, and copywriting. Our strategy included:
- Content Planning: Developed a detailed content calendar to ensure consistent and engaging posts across all platforms.
- Design: Created visually compelling graphics and video content, including reels and stories, to highlight Loom Club’s offerings and vibrant community.
- Copywriting: Crafted engaging and persuasive copy for social media posts that effectively communicated Loom Club’s unique benefits and events.
Additionally, Kollektif managed Loom Club’s LinkedIn presence to reach a broader audience of founders and professionals seeking co-working solutions. Our approach included tailored content aimed at showcasing the benefits of Loom Club's co-working spaces and wellness programs to this specific demographic.
By leveraging Kollektif’s expertise in social media branding and strategic content creation, Loom Club successfully expanded its reach and attracted a growing number of new members to its vibrant community.
