Lametto Rose’s Revitalized Cycling Uniform

Lametto Rose’s Revitalized Cycling Uniform

By Alina Jo Kahil

Client Overview
Lametto Rose, a prominent cycling team in Toronto, sought to refresh their team’s look with a new, vibrant cycling uniform design. The team turned to Kollektif to bring a fresh and dynamic aesthetic to their apparel, aiming to boost team identity and visibility on the road.


Challenge
Lametto Rose needed a striking new design for their cycling uniforms that would enhance their team’s visibility and reflect their competitive spirit. The challenge was to create a design that was both visually impactful and functional for high-performance cycling.


Solution
Kollektif provided a comprehensive solution to Lametto Rose’s uniform redesign:
  1. Creative Design: Developed a fresh and dynamic design concept that highlighted Lametto Rose’s unique team identity. Focused on creating a visually appealing and cohesive look that would stand out during races.
Results
The revitalized cycling uniforms delivered impressive results:
  • Enhanced Team Identity: The fresh new design successfully boosted the team’s visibility and brand identity, making them more recognizable in races.
  • Positive Feedback: The new uniforms received positive feedback from team members for their stylish design and comfortable fit.
  • Successful Integration: The updated look effectively reinforced Lametto Rose’s presence in the competitive cycling scene, contributing to a stronger team image.


Kollektif’s expertise in design and production helped Lametto Rose achieve a standout look for their cycling uniforms, enhancing their team spirit and visibility on the road.


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