Client Overview
Google sought to create a distinctive tote bag for their conference held in Toronto. The goal was to provide attendees with a practical and stylish bag to carry various vendor items throughout the event. Google turned to Kollektif to design and produce these exclusive totes.
Challenge
Google needed a unique tote bag design that would stand out among typical conference swag and be highly functional for attendees. The challenge was to create a visually appealing and practical tote that could handle the demands of a busy conference day.
Solution
Kollektif delivered a tailored solution for Google’s tote bag requirements:
1. Custom Design: Crafted a unique tote bag design with durable webbed straps and an interior pocket for the small items every attendee received. The design prioritized both aesthetics and functionality, ensuring it was both eye-catching and practical, but that could be reused as an everyday tote.
2. High-Quality Production: Produced over 500 high-quality totes, using durable and sustainable materials to ensure they could withstand the rigours of daily use.
3. Timely Delivery: Managed the production and delivery process to ensure that all 500+ totes were ready and available for the conference.
Results
The tote bags were a resounding success:
- Wide Visibility: The distinctive design and quality of the totes led to their widespread visibility around Toronto, as they were frequently seen being used by Google’s conference attendees.
- Enhanced Brand Presence: The unique totes effectively represented Google’s vision and contributed to a memorable conference experience.
- Satisfied Client: Google was pleased with the outcome and Kollektif’s ability to deliver on their vision, solidifying our role as a trusted partner for unique and impactful merchandise.
Kollektif’s design and production expertise ensured that Google’s conference tote bags not only met but exceeded expectations, making a notable impact and showcasing Google’s commitment to quality and innovation.
